One of the most widely used social networking sites worldwide is Instagram. Instagram allows your business access to a market of more than a billion people who may consume your content and become brand influencers, ambassadors, and even consumers. Instagram is a very promising platform.
Let’s look at some relevant Instagram statistics before discussing how to gain more followers on Instagram.
- More than 500 million people use Instagram everyday, making it the most popular social media platform.
- The average age of Instagram users is under 35, which is more than 71%.
- Instagram users in the US log on for longer than 23 minutes each day. Users in India spend about 45 minutes each day on average.
- Instagram is used by companies in 71% of cases.
- The breadth of options and potential that Instagram offers is well demonstrated by all of this.
Let’s now examine ways to gain more Instagram followers.
How to Increase Followers on Instagram
1. Take Advantage of Your Bio
When someone visits your Instagram page, the first thing they see is a welcoming and interesting bio. It resembles your brand’s homepage in several ways. People may get a sense of your brand’s mission from the bio. For simple access, the bio should also provide a link to your website or the most recent material. To further attract visitors’ attention, you might include pertinent hashtags in your profile. A strong bio may go a long way.
2. Use Relevant Hashtags for Your Content
Your material may reach a new audience thanks to hashtags. Use hashtags that are relevant to your target demographic or hashtags that are branded for your company. Users are more inclined to follow your brand if they think your hashtags to be relevant.
3. Post Your Content at the Right Time
Your brand will become more visible if you do this. Pre-COVID, 11 a.m. on Monday, Tuesday, and Friday, and 2 p.m. on Tuesday, were the greatest times to post on Instagram, according to data from sprout social.
4. Steal Followers from Your Competitors
By interacting with them, you may snag followers away from your rivals. Users who have already followed your competitor’s account represent a highly qualified audience who may end up representing your brand. Follow, like, and comment on other users’ material to interact with your audience. The more you interact with them, the more probable it is that your brand will grow.
5. Pay for Sponsored Posts and Product Reviews
Finding influencers working in your sector is crucial to start with. Your material will reach a wider audience if they promote it. Influencers that publish their email addresses in their bios and have more than 20,000 followers could be interested in working with your company. You may offer influencers a sample of special items so they can review and blog about them.
6. Use Geotags for Local Discoverability
People who are looking for that place might find your material by tagging your location in your posts or articles. It might assist in promoting your company locally to the appropriate clientele. You can share your blog articles and personal narratives about that area.
7. Use Instagram Stories
You may develop your user base and gain more followers on Instagram by using stories. The validity of your brand may rise as a result. Additionally, it may boost participation and provide users with a behind-the-scenes glimpse at your company. You may promote your blogs, your writing, mention relevant businesses, and more.
8. Highlight Important Stories
You may arrange your tales using the spotlight feature of stories to explain to your audience what your brand stands for. Because stories have a limited lifespan, highlights prolong the impact of your content and encourage consumers to follow your brand. Stories can be sorted for easy usage since they are a special form of archive.
9. Ask For Followers
Even though they might like your content, not everyone is following your brand just yet. They only require a little prod. You may achieve this by requesting user followers. In order to encourage people to follow and interact with your company, you can also incorporate these into your captions and the comments area.
10. Stay Updated With Latest Trends
By following current trends, you may raise engagement and visibility. Match your hashtags and content to the current trends. However, make sure your material is presented in a relevant way and is something that your audience could be interested in.
11. Run Contests and Giveaways
You may get more visitors to the page for your brand by holding competitions and freebies. You may urge people to like, share, comment, use a certain hashtag, tag a friend, and other things.
12. Stay Consistent with Posts
Make sure your postings have a theme and a regular timetable. To develop a compelling theme and convey people the tale you want to tell, you may schedule your updates. Additionally, by scheduling articles, you may create material in advance rather than improvising.
13. Keep Track of Your Instagram Followers
Make careful to monitor your development (or the lack thereof). Instagram’s data analytics can help you identify your weaknesses and potential areas for improvement. By figuring out what works in the postings that are effective, you can also expand your brand.
14. Use Instagram Ads
You may utilise Facebook’s ad management for Instagram advertisements given that Facebook now owns Instagram. These advertisements make it possible for more people to see your work. Customers see your adverts depending on their interests, habits, demographics, prevalent behaviours, etc. You may run carousel advertisements, narrative ads, photo ads, video ads, etc.
15. Create Visually Attractive Ads
Instagram users must be drawn in for your adverts to be effective. You can concentrate on a variety of things, such as:
- using pictures that are appropriate for the platform and organic.
- reducing the wording in advertisements.
- ensuring that your captions are appropriate for both your audience and the image.
- use hashtags to increase the visibility of your content.
16. Use Instagram Tools
You may grow and interact with your audience using tools. They may assist you in planning your posts, provide statistics and insights, and help you choose the appropriate hashtags to utilise. Hootsuite, Later, Linktree, and other well-known applications can be utilised.
17. Develop Your Style
In order to stand out in front of your audience, develop a visual style. By doing this, you may give your brand a distinctive look that customers will know right away. Your brand identity incorporates this look, which improves brand recognition.
18. Use User-Generated Content
User-generated content (UGC) may increase your brand’s legitimacy and personalise it even more. By extension, this enhances your communication with your audience. Users could be instructed to upload pictures using a certain hashtag, tag their friends, etc.
19. Use High-Quality Images and Videos
The usage of only the best, original, and authentic images is required. Making sure of this might assist consumers in forming a connection with the photos on a personal level. To keep viewers’ interest, video material needs to be entertaining, succinct, and educational.
20. Promote Your Content on Other Social Media Channels
If you don’t use your social media platforms, what good are they? On other social media networks, you may advertise your Instagram profile. It helps to advertise your page in offline events like print ads and other gatherings.
In this article on “how to increase followers on Instagram,” we covered subjects like significant Instagram statistics as well as some hacks and strategies like making the most of your bio, employing the right hashtags, planning posts in advance, utilising Instagram ads, employing geotags, employing Instagram tools, and so forth.
Do you still have any queries about how to utilise Instagram to gain more followers? Ask us a question in the comments box, and one of our specialists will respond to you right away!