What comes to mind first for you when you hear the word marketing? Billboards? on social media? Email? Influencers? It might be challenging to select the appropriate marketing strategy for your company because the sector is so different. The way we conduct business is also developing quickly at the same time. Therefore, choosing the most effective marketing strategy requires taking a comprehensive approach. This post will go through the holistic marketing strategy and how to apply it to your company’s advantage.
What Is Holistic Marketing?
The idea of holistic marketing treats every component of a company as if it were a single, integrated whole. The idea that the whole is greater than the sum of its parts is the foundation of this statement. As a result, all business-related actions have a common goal and purpose. This makes sure that everyone in every department—including sales, operations, HR, marketing, and others—works toward a single, overarching objective.
Holistic Marketing Example
One of the finest instances of comprehensive marketing is Coca-Cola. Their entire worldwide branding was just updated to “Real Magic.” The purpose of this strategy is to demonstrate the company’s commitment to improving society and the planet. Real Magic is more than simply a slogan, according to The Coca-Cola Company’s worldwide chief marketing officer, Manuel Arroyo. We see it as a concept that goes beyond marketing and captures everything unique about the brand.
Features of Holistic Marketing Philosophy
A unified aim, coordinated actions, and integrated activities are the three key components of the holistic marketing concept.
- Common Goal: All areas of the company are focused on a single objective: giving customers a wonderful experience.
- Aligned Activities: Every corporate activity, process, and communication should be directed toward achieving the shared objective.
- Integrated Activities: Every activity carried out by the company should be planned and integrated so that it functions as a cohort to offer a consistent and smooth client experience.
Need of Holistic Marketing
The requirements of the consumer are ever-evolving. Customers only make purchases after conducting extensive physical and online product research. Therefore, integrated marketing is essential nowadays to ensure that customers select your product over that of your rivals. Additional justifications for using holistic marketing are given below:
Highlighting a business’s basic principles across all channels is one of the finest methods to increase brand recognition. A corporation must maintain consistency across numerous channels since customer behaviours are always changing in order to secure optimum branding potential.
The client can concentrate on a company’s essential beliefs thanks to consistent and transparent marketing. People now link the company with its basic principles rather than merely its products thanks to these principles.
Because everyone involved in an organisation is working toward the same objectives, holistic marketing improves communication across departments. Additionally, it makes sure that all corporate operations work together harmoniously to increase brand recognition.
A firm may thrive and make the most use of its resources when it implements holistic marketing, which puts a strong emphasis on long-term objectives. Apple is another business that use holistic marketing well. The majority of customers often decide to buy an iPhone or Mac even before they reach the shop.
With holistic marketing, everything is contained under one roof as opposed to having contradicting information in many facets of your business. All of your consumers will see more coherence and consistency as a result.
Holistic Marketing Concepts and Components
Five main aspects of holistic marketing work together to synchronise a company’s brand image.
Relationship marketing is focused on building relationships with your current and future clients, staff members, business partners, and rivals. This holistic marketing element focuses on developing a thorough company strategy with long-term objectives that include the whole business system. Instead of only connecting with these stakeholders occasionally, the major objective is to concentrate on marketing activities that establish a deep, emotional connection and foster loyalty from them.
Internal and external customers are distinguished in holistic marketing. Internal customers, or workers, are just as important to the marketing process as external customers, who are always a company’s main priority. Internal marketing views workers as potential consumers who must be persuaded of the business’s underlying principles with the same vigour as its external clients. They will be sure to comprehend their part in the marketing procedure as a result.
Through the integration of numerous communication channels, integrated marketing delivers a smooth experience for the consumer to connect with the company (sales promotion, public relations, advertising, direct marketing, digital marketing, etc). As a result, the communication is coordinated and the brand image is strong and clear.
A greater concern for society as a whole underpins societal or socially responsible marketing. It adheres to the notion that a business should give back to the community because it is a component of society. This calls for upholding particular standards of conduct in the workplace and putting community service and charity first. Social marketing promotes a company’s many stakeholders to make a good contribution to society.
Performance marketing is concentrated on a company’s many operations, such as selling a good or service, upholding a company’s moral and legal obligations, building brand and customer equity, etc.
Ready to Learn More?
The goal of holistic marketing is to forge a cohesive whole that successfully reinforces a brand’s perception among consumers. It is the only method to guarantee that firms stay competitive in light of shifting consumer sentiments and the business environment.